ctscout research · note 3

Who Uses What?

The software vendors confirmed in note 2 hold certificates on 59,995 web domains whose names are not the vendor's own brand. For 7,246 of those domains a second certificate names the owner, and that name can be tied to one registered legal entity, so its country and its securities can be looked up. Across the whole collection, 7.8% of all domains carry a vendor's certificate and nobody else's, so the name on the certificate is the vendor's, not the owner's.

ctscout.dev · note 2's domain list as of 2026-10-25 · GLEIF 2026-10-25 · ISIN mapping 2026-10-25 · Wikidata 2026-10-25

59,995
domains certified by a confirmed vendor and not carrying its brand (candidates, all 10 vendors)
7,246
of them tied to exactly one legal entity through a second certificate naming the owner
7.8%
of all 591,423 domains in the collection carry only a vendor's certificate

Five terms, defined once. An OV certificate (organization-validated) is a website certificate in which the issuer checked the organization's legal existence and wrote its name into the certificate; the collection behind these notes (the warehouse) holds only such certificates, gathered from Certificate Transparency, the public record of every certificate issued. A DNS check asks the internet's public address directory which servers a web address points to; when a vendor's servers answer for an address, the vendor runs that address. A domain here is the registrable name a company owns, example.com for shop.example.com (the technical term is apex). An LEI (Legal Entity Identifier) is the 20-character code the Global LEI Foundation, GLEIF, assigns to one legal entity, with its country and legal name. An ISIN (International Securities Identification Number) identifies one security, a share or a bond; an entity with at least one ISIN recorded against its LEI issues securities, listed or not.

Two ways to count a customer

Note 2 found that a vendor's certificate on a company's domain means the vendor operates that part of the company's website, and it produced the list of such domains this note works from. That list gives two counts. Candidates are every domain the vendor certified that does not carry the vendor's own brand in its name. DNS-confirmed customers are the sampled domains where a DNS check showed the address the vendor certified pointing at the vendor's own servers while the domain demonstrably belongs to someone else. Note 2 drew 60 domains per vendor; the ones that could actually be checked are the "testable" column, and the confirmed figure is the result of that check, not a count of customers. The precision column is the confirmed share of the testable domains, and it is the best estimate of the share of candidates that are real customers. Candidates and DNS-confirmed are two views of the same domains, so they are never summed.

VendorCandidatesDNS-sampled (testable)DNS-confirmedPrecision (note 2)
Salesforce23,928585290%
Microsoft22,895433991%
Adobe Systems6,835585493%
Criteo Technology4,946605897%
Thomson Reuters1,036544380%
Hong Kong Sar Government68426727%
Tessitura Network605525096%
Cdnetworks468401128%
Powerschool Group389595695%
Yahoo Holdings266372157%

vendor_customers_profile.py · 2026-10-25 09:43 UTC · candidates and DNS-confirmed are separate counts

Candidate customer domains per confirmed vendor
Salesforce and Microsoft hold 75% of the 62,052 vendor-and-domain pairs. A domain certified by two vendors counts once per vendor in the bars; 59,995 is the count of distinct domains. Salesforce alone certifies 23,928 domains that do not carry its brand, and note 2 measured a precision of 90% on its sample. The long bars are platforms sold to many customers; the short ones are networks of dealer, franchise or delivery sites certified by one company.
vendor_customers_profile.py · 2026-10-25 09:43 UTC
surdeutsch.com — Adobe Systems certified an address on this domain; the DNS check found it pointing at Adobe Systems's own servers while the domain is someone else's.
Counted as a candidate and as DNS-confirmed.
viega-kz.com — Adobe Systems certified an address here, but the check did not confirm it: the address points elsewhere, or the owner's own site sits on the same servers.
Counted as a candidate only; it lowers Adobe Systems's precision.

Which organizations, in which countries

A vendor's certificate names the vendor, so the owner has to come from somewhere else. When the owner also buys an OV certificate for the same domain, the owner's name is on that certificate, and note 1's procedure ties the name to an LEI: the name matches one GLEIF record, and nothing the domain itself shows (its country-code suffix, the other organizations certified on it) contradicts that record's country; a match with no such evidence either way is kept, so this is "not contradicted", not "confirmed". This note calls a customer domain LEI-resolved when exactly one LEI is found among the non-vendor names on its certificates; a name that matched nothing may remain beside it, and the method box says how often that happens. Of the 59,995 candidate domains, 13,846 carry another organization's certificate and 46,149 carry only vendors'. Among the first group, three outcomes are possible and the table shows each: one LEI (resolved), several LEIs (the names point at different entities), or no LEI at all (the name matched no GLEIF record, or matched ambiguously). Only the resolved column feeds the country and securities figures.

VendorCandidatesWith another organization's certificateLEI-resolved (exactly one LEI found)Several LEIsNo LEI matchedDistinct entities
Salesforce23,9286,9433,6574452,8412,187
Microsoft22,8953,1881,6671611,3601,089
Adobe Systems6,8353,5741,9622861,326707
Criteo Technology4,9461,00255722423245
Thomson Reuters1,03630913414161132
Hong Kong Sar Government6842230193
Tessitura Network605702724126
Cdnetworks4681172288719
Powerschool Group3897550705
Yahoo Holdings26644002

vendor_customers_profile.py · LEI-resolved = the non-vendor names on the domain match exactly one GLEIF record whose country the domain's own evidence does not contradict

Country of the LEI-resolved customers, vendors with at least 100 LEI-resolved domains
The United States is the largest country for 5 of the 5 vendors charted. For Salesforce, 41% of the LEI-resolved customer domains belong to an entity registered in US. That is partly who buys these vendors and partly who can be identified: large companies and companies with Latin-alphabet names are easier to tie to a GLEIF record (note 1), so these countries are where the identifiable owners sit, not where all customers sit.
vendor_customers_profile.py · 2026-10-25 09:43 UTC · shares are of each vendor's LEI-resolved domains
Country table for every vendor (top 10 countries and other, per vendor)
VendorCountryLEI-resolved customer domainsShare of the vendor's LEI-resolved
SalesforceUS1,51341%
SalesforceGB1745%
SalesforceAU1715%
SalesforceDE1655%
SalesforceCA1554%
SalesforceES1464%
SalesforceIT1294%
SalesforceFR1284%
SalesforceCH1153%
SalesforceJP1123%
Salesforceother countries84923%
MicrosoftUS60236%
MicrosoftGB16010%
MicrosoftDE865%
MicrosoftFR744%
MicrosoftAU704%
MicrosoftCA684%
MicrosoftSE634%
MicrosoftNL523%
MicrosoftDK493%
MicrosoftCH402%
Microsoftother countries40324%
Adobe SystemsUS90346%
Adobe SystemsDE1729%
Adobe SystemsCA1608%
Adobe SystemsGB925%
Adobe SystemsAU754%
Adobe SystemsJP573%
Adobe SystemsCH553%
Adobe SystemsSE543%
Adobe SystemsIT492%
Adobe SystemsFR422%
Adobe Systemsother countries30315%
Criteo TechnologyUS24243%
Criteo TechnologyIT5710%
Criteo TechnologyFR478%
Criteo TechnologyJP407%
Criteo TechnologyDE387%
Criteo TechnologyIE224%
Criteo TechnologyGB163%
Criteo TechnologyBR132%
Criteo TechnologyNL122%
Criteo TechnologyCH112%
Criteo Technologyother countries5911%
Thomson ReutersUS5340%
Thomson ReutersGB3929%
Thomson ReutersAU86%
Thomson ReutersCA43%
Thomson ReutersES43%
Thomson ReutersIN32%
Thomson ReutersNL32%
Thomson ReutersAE21%
Thomson ReutersDE21%
Thomson ReutersIT21%
Thomson Reutersother countries1410%
Hong Kong Sar GovernmentCH133%
Hong Kong Sar GovernmentJP133%
Hong Kong Sar GovernmentNZ133%
Tessitura NetworkUS2074%
Tessitura NetworkGB622%
Tessitura NetworkCA14%
CdnetworksJP523%
CdnetworksKR523%
CdnetworksUS314%
CdnetworksCN29%
CdnetworksCY29%
CdnetworksBE15%
CdnetworksFR15%
CdnetworksIT15%
CdnetworksSE15%
CdnetworksVG15%
Powerschool GroupUS5100%
Yahoo HoldingsUS375%
Yahoo HoldingsIT125%
pizzahut.com.pe — Salesforce certifies an address; another certificate on the domain names Yum Brands, Inc., which resolves to the GLEIF entity YUM! Brands, Inc., registered in US.
LEI-resolved: it counts toward Salesforce's customers in US.
gouv.qc.ca — Microsoft certifies an address here and another organization certifies the domain, but that name matched no single LEI.
Not resolved: no country and no securities status; counted in its own column.

How many of those customers issue securities

Among LEI-resolved customer domains, the table says how many belong to an entity with at least one ISIN recorded in GLEIF's ISIN-to-LEI mapping. This is a lower bound: the mapping records ISINs that have been tied to an LEI, and an entity absent from it may still have securities. The share is of LEI-resolved domains, whose count is repeated in the table, and it says nothing about the customers that could not be resolved.

VendorLEI-resolvedISIN-bearingShare of LEI-resolved
Salesforce3,6571,58943%
Microsoft1,66763438%
Adobe Systems1,96299851%
Criteo Technology55730755%
Thomson Reuters1341813%
Hong Kong Sar Government300%
Tessitura Network27622%
Cdnetworks22732%
Powerschool Group500%
Yahoo Holdings4125%

vendor_customers_profile.py · ISIN mapping 2026-10-25 · share = ISIN-bearing / LEI-resolved

Share of LEI-resolved customer domains whose owner has an ISIN recorded
44% of the LEI-resolved customer domains belong to an owner that has issued a share or a bond. That is over all 8,038 LEI-resolved vendor-and-domain pairs; for Criteo Technology, 55% of 557 resolved customer domains belong to an entity with an ISIN. The bar is only as wide as the resolved set: a vendor with few resolved customers has a share that a handful of domains can move.
vendor_customers_profile.py · 2026-10-25 09:43 UTC
pizzahut.com.pe — The certificate names Yum Brands, Inc.; that resolves to YUM! Brands, Inc. (US), which has 59 ISINs recorded against its LEI.
Counted as ISIN-bearing: the owner issues securities.
sony.ee — The certificate names Khoros, LLC; that resolves to KHOROS, LLC (US), which has no ISIN recorded against its LEI.
No securities on record: a private company, one whose securities are not in GLEIF's mapping, or, as the caveats warn, a second vendor standing where the owner should be.

Who uses several vendors at once

Co-use counts customer domains that carry certificates from two confirmed vendors and, for owners that could be identified, the legal entities that are customers of both vendors, on the same domain or on different ones. The domain count is a fact about the certificates; the entity count depends on identification and is usually smaller, though it can exceed the domain count when one owner uses the two vendors on different domains. 1,954 of 59,995 candidate domains carry two or more confirmed vendors; the pair table sums to 2,162 because 101 domains carry three or more vendors and appear in every pair they form.

Vendor pairShared customer domainsEntities using both (any domain)
Adobe Systems + Salesforce840282
Microsoft + Salesforce505261
Criteo Technology + Salesforce26286
Adobe Systems + Criteo Technology23440
Adobe Systems + Microsoft180128
Salesforce + Thomson Reuters3317
Criteo Technology + Microsoft2616
Microsoft + Thomson Reuters2114
Salesforce + Tessitura Network159
Cdnetworks + Salesforce136
Cdnetworks + Criteo Technology130
Microsoft + Tessitura Network63
Adobe Systems + Thomson Reuters43
Powerschool Group + Salesforce40
Adobe Systems + Cdnetworks35
Cdnetworks + Microsoft23
Microsoft + Powerschool Group10
Adobe Systems + Yahoo Holdings01
Criteo Technology + Thomson Reuters01
Hong Kong Sar Government + Microsoft01
Salesforce + Yahoo Holdings01

vendor_customers_profile.py · each pair with any co-use listed once, by domains then entities; the matrix is checked symmetric at build time

Vendor pairs by shared customer domains (pairs with shared entities only sit at the bottom with a zero-length bar)
Companies that buy one marketing platform tend to buy another. Adobe Systems and Salesforce share 840 customer domains, and 282 resolved entities are customers of both. The pairs at the bottom are platforms that rarely meet on one domain: a school information system and a theatre ticketing system serve different buyers.
vendor_customers_profile.py · 2026-10-25 09:43 UTC
rossmann.hu — Carries certificates from Criteo Technology and Salesforce.
Counted once for that pair on domains; the owner did not resolve to an LEI, so it does not count on entities.
surdeutsch.com — Carries one confirmed vendor's certificate, Adobe Systems's.
Not co-use.

When the customers were first seen

The month a customer domain first appeared in the warehouse with the vendor's certificate, counted separately for candidates and for DNS-confirmed domains. The warehouse starts in 2026-02, so the first month collects everything that already existed; later months are new arrivals only. A large one-month count can be a certificate-issuance event rather than a sales event: note 2 documents a vendor issuing very short-lived certificates (valid a few days) on thousands of domains in one month. Those domains stay in the candidate count on this page; only the monthly chart should not read them as sales.

Candidate customer domains by month first seen, vendors with at least 100 LEI-resolved domains
The first month is the backlog, not a trend. Everything that existed before 2026-02 lands in the first bar. The largest single month, Microsoft in 2026-04 with 17,452 domains, is a certificate-issuance event of the kind note 2 sets aside from its customer series, not a sales month.
vendor_customers_profile.py · 2026-10-25 09:43 UTC · months in UTC
Month table for every vendor (candidates and DNS-confirmed)
VendorMonth first seenCandidatesDNS-confirmed
Salesforce2026-021,8978
Salesforce2026-035,3008
Salesforce2026-045,01311
Salesforce2026-051,9976
Salesforce2026-061,8863
Salesforce2026-071,9816
Salesforce2026-082,62010
Salesforce2026-091,9810
Salesforce2026-101,2530
Microsoft2026-022,4712
Microsoft2026-032,7406
Microsoft2026-0417,45231
Microsoft2026-05100
Microsoft2026-061930
Microsoft2026-0720
Microsoft2026-0810
Microsoft2026-0920
Microsoft2026-10240
Adobe Systems2026-022542
Adobe Systems2026-0391513
Adobe Systems2026-049308
Adobe Systems2026-058678
Adobe Systems2026-066405
Adobe Systems2026-077018
Adobe Systems2026-088789
Adobe Systems2026-099281
Adobe Systems2026-107220
Criteo Technology2026-024233
Criteo Technology2026-034,38353
Criteo Technology2026-041292
Criteo Technology2026-0520
Criteo Technology2026-0650
Criteo Technology2026-0910
Criteo Technology2026-1030
Thomson Reuters2026-0236812
Thomson Reuters2026-0356730
Thomson Reuters2026-04170
Thomson Reuters2026-05180
Thomson Reuters2026-06210
Thomson Reuters2026-07110
Thomson Reuters2026-08201
Thomson Reuters2026-09120
Thomson Reuters2026-1020
Hong Kong Sar Government2026-02472
Hong Kong Sar Government2026-031631
Hong Kong Sar Government2026-04950
Hong Kong Sar Government2026-05733
Hong Kong Sar Government2026-06721
Hong Kong Sar Government2026-07720
Hong Kong Sar Government2026-08840
Hong Kong Sar Government2026-09610
Hong Kong Sar Government2026-10170
Tessitura Network2026-0210
Tessitura Network2026-0352647
Tessitura Network2026-0520
Tessitura Network2026-06643
Tessitura Network2026-0740
Tessitura Network2026-0820
Tessitura Network2026-0930
Tessitura Network2026-1030
Cdnetworks2026-0210
Cdnetworks2026-031333
Cdnetworks2026-04926
Cdnetworks2026-05281
Cdnetworks2026-0650
Cdnetworks2026-07371
Cdnetworks2026-0810
Cdnetworks2026-091300
Cdnetworks2026-10410
Powerschool Group2026-0220
Powerschool Group2026-0350
Powerschool Group2026-0437656
Powerschool Group2026-0850
Powerschool Group2026-0910
Yahoo Holdings2026-02322
Yahoo Holdings2026-0321817
Yahoo Holdings2026-0441
Yahoo Holdings2026-0510
Yahoo Holdings2026-0671
Yahoo Holdings2026-0730
Yahoo Holdings2026-0810

Domains that carry only a vendor's certificate

Note 1 asked how often the organization on a certificate is not the owner of the domain at all. With the confirmed vendors in hand, this can be counted across the whole collection: a domain is vendor-only when it is on note 2's list (a confirmed vendor certifies it and it does not carry that vendor's brand) and no other organization holds a certificate on it. Of 591,423 domains, 46,130 (7.8%) are vendor-only: anyone reading the certificate to learn who owns the domain gets the vendor. These are the 46,149 candidate domains that carry only vendors' certificates, less 19 whose name contains another confirmed vendor's brand. The second row restricts the count to the 8,616 domains whose owner is independently known from Wikidata, the public encyclopedia database, which lists an LEI and an official website for the organizations note 1 used as its check set: 454 of them (5.3%) are vendor-only.

DomainsTotalVendor-onlyShare
All domains in the warehouse591,42346,1307.8%
Domains whose owner is known from Wikidata (gold set)8,6164545.3%

vendor_customers_profile.py · denominators: every domain in the warehouse (note 1's total) and the Wikidata-listed domains present in it

surdeutsch.com — Every OV certificate on this domain names Adobe Systems.
Vendor-only: a reader of the certificate learns the vendor, not the owner.
pizzahut.com.pe — Salesforce's certificate sits beside one naming Yum Brands, Inc. (GLEIF: YUM! Brands, Inc.).
Not vendor-only: the owner is on a certificate too.

How it is measured

One page per vendor

Each confirmed vendor has a page with its counts, its country table and up to 10 DNS-confirmed customer domains (9 of the 10 vendors have the full 10; the others list every confirmed domain they have), rebuilt with this note.

What this cannot tell you