ctscout research · note 3

Who Uses What?

The software vendors confirmed in note 2 hold certificates on 55,288 web domains whose names are not the vendor's own brand. For 5,924 of those domains a second certificate names the owner, and that name can be tied to one registered legal entity, so its country and its securities can be looked up. Across the whole collection, 8.4% of all domains carry a vendor's certificate and nobody else's, so the name on the certificate is the vendor's, not the owner's.

ctscout.dev · note 2's domain list as of 2026-09-06 · GLEIF 2026-09-06 · ISIN mapping 2026-09-06 · Wikidata 2026-09-06

55,288
domains certified by a confirmed vendor and not carrying its brand (candidates, all 10 vendors)
5,924
of them tied to exactly one legal entity through a second certificate naming the owner
8.4%
of all 517,856 domains in the collection carry only a vendor's certificate

Five terms, defined once. An OV certificate (organization-validated) is a website certificate in which the issuer checked the organization's legal existence and wrote its name into the certificate; the collection behind these notes (the warehouse) holds only such certificates, gathered from Certificate Transparency, the public record of every certificate issued. A DNS check asks the internet's public address directory which servers a web address points to; when a vendor's servers answer for an address, the vendor runs that address. A domain here is the registrable name a company owns, example.com for shop.example.com (the technical term is apex). An LEI (Legal Entity Identifier) is the 20-character code the Global LEI Foundation, GLEIF, assigns to one legal entity, with its country and legal name. An ISIN (International Securities Identification Number) identifies one security, a share or a bond; an entity with at least one ISIN recorded against its LEI issues securities, listed or not.

Two ways to count a customer

Note 2 found that a vendor's certificate on a company's domain means the vendor operates that part of the company's website, and it produced the list of such domains this note works from. That list gives two counts. Candidates are every domain the vendor certified that does not carry the vendor's own brand in its name. DNS-confirmed customers are the sampled domains where a DNS check showed the address the vendor certified pointing at the vendor's own servers while the domain demonstrably belongs to someone else. Note 2 drew 60 domains per vendor; the ones that could actually be checked are the "testable" column, and the confirmed figure is the result of that check, not a count of customers. The precision column is the confirmed share of the testable domains, and it is the best estimate of the share of candidates that are real customers. Candidates and DNS-confirmed are two views of the same domains, so they are never summed.

VendorCandidatesDNS-sampled (testable)DNS-confirmedPrecision (note 2)
Microsoft22,869433991%
Salesforce20,949585290%
Adobe Systems5,334585493%
Criteo Technology4,942605998%
Thomson Reuters1,024544380%
Tessitura Network600525198%
Powerschool Group388595797%
Cdnetworks317401230%
Yahoo Holdings266382155%
Electrolux225301963%

vendor_customers_profile.py · 2026-09-06 18:07 UTC · candidates and DNS-confirmed are separate counts

Candidate customer domains per confirmed vendor
Microsoft and Salesforce hold 77% of the 56,914 vendor-and-domain pairs. A domain certified by two vendors counts once per vendor in the bars; 55,288 is the count of distinct domains. Microsoft alone certifies 22,869 domains that do not carry its brand, and note 2 measured a precision of 91% on its sample. The long bars are platforms sold to many customers; the short ones are networks of dealer, franchise or delivery sites certified by one company.
vendor_customers_profile.py · 2026-09-06 18:07 UTC
surdeutsch.com — Adobe Systems certified an address on this domain; the DNS check found it pointing at Adobe Systems's own servers while the domain is someone else's.
Counted as a candidate and as DNS-confirmed.
viega-kz.com — Adobe Systems certified an address here, but the check did not confirm it: the address points elsewhere, or the owner's own site sits on the same servers.
Counted as a candidate only; it lowers Adobe Systems's precision.

Which organizations, in which countries

A vendor's certificate names the vendor, so the owner has to come from somewhere else. When the owner also buys an OV certificate for the same domain, the owner's name is on that certificate, and note 1's procedure ties the name to an LEI: the name matches one GLEIF record, and nothing the domain itself shows (its country-code suffix, the other organizations certified on it) contradicts that record's country; a match with no such evidence either way is kept, so this is "not contradicted", not "confirmed". This note calls a customer domain LEI-resolved when exactly one LEI is found among the non-vendor names on its certificates; a name that matched nothing may remain beside it, and the method box says how often that happens. Of the 55,288 candidate domains, 11,841 carry another organization's certificate and 43,447 carry only vendors'. Among the first group, three outcomes are possible and the table shows each: one LEI (resolved), several LEIs (the names point at different entities), or no LEI at all (the name matched no GLEIF record, or matched ambiguously). Only the resolved column feeds the country and securities figures.

VendorCandidatesWith another organization's certificateLEI-resolved (exactly one LEI found)Several LEIsNo LEI matchedDistinct entities
Microsoft22,8692,9971,5241421,3311,002
Salesforce20,9495,8263,0123352,4791,886
Adobe Systems5,3342,7351,3502121,173579
Criteo Technology4,94291538118516205
Thomson Reuters1,02429312814151126
Tessitura Network600642723526
Powerschool Group3886240584
Cdnetworks317661944317
Yahoo Holdings26644002
Electrolux22500000

vendor_customers_profile.py · LEI-resolved = the non-vendor names on the domain match exactly one GLEIF record whose country the domain's own evidence does not contradict

Country of the LEI-resolved customers, vendors with at least 100 LEI-resolved domains
The United States is the largest country for 5 of the 5 vendors charted. For Salesforce, 43% of the LEI-resolved customer domains belong to an entity registered in US. That is partly who buys these vendors and partly who can be identified: large companies and companies with Latin-alphabet names are easier to tie to a GLEIF record (note 1), so these countries are where the identifiable owners sit, not where all customers sit.
vendor_customers_profile.py · 2026-09-06 18:07 UTC · shares are of each vendor's LEI-resolved domains
Country table for every vendor (top 10 countries and other, per vendor)
VendorCountryLEI-resolved customer domainsShare of the vendor's LEI-resolved
MicrosoftUS58238%
MicrosoftGB15010%
MicrosoftFR715%
MicrosoftDE664%
MicrosoftCA624%
MicrosoftAU584%
MicrosoftSE483%
MicrosoftDK453%
MicrosoftNL453%
MicrosoftCH342%
Microsoftother countries36324%
SalesforceUS1,29443%
SalesforceGB1585%
SalesforceAU1525%
SalesforceCA1365%
SalesforceES1144%
SalesforceDE1013%
SalesforceJP1013%
SalesforceIT1003%
SalesforceFR993%
SalesforceCH893%
Salesforceother countries66822%
Adobe SystemsUS59044%
Adobe SystemsCA1088%
Adobe SystemsDE947%
Adobe SystemsGB655%
Adobe SystemsCH534%
Adobe SystemsJP514%
Adobe SystemsIT484%
Adobe SystemsAU453%
Adobe SystemsSE373%
Adobe SystemsFR363%
Adobe Systemsother countries22317%
Criteo TechnologyUS12633%
Criteo TechnologyIT4211%
Criteo TechnologyJP3910%
Criteo TechnologyFR369%
Criteo TechnologyDE287%
Criteo TechnologyIE226%
Criteo TechnologyGB154%
Criteo TechnologyCH123%
Criteo TechnologyBR113%
Criteo TechnologyPL82%
Criteo Technologyother countries4211%
Thomson ReutersUS5241%
Thomson ReutersGB3729%
Thomson ReutersAU75%
Thomson ReutersCA43%
Thomson ReutersES43%
Thomson ReutersIN32%
Thomson ReutersNL32%
Thomson ReutersAE22%
Thomson ReutersMX22%
Thomson ReutersBE11%
Thomson Reutersother countries1310%
Tessitura NetworkUS2074%
Tessitura NetworkGB622%
Tessitura NetworkCA14%
Powerschool GroupUS4100%
CdnetworksKR737%
CdnetworksJP421%
CdnetworksCY211%
CdnetworksCH15%
CdnetworksIT15%
CdnetworksMX15%
CdnetworksSE15%
CdnetworksUS15%
CdnetworksVG15%
Yahoo HoldingsUS375%
Yahoo HoldingsIT125%
pizzahut.com.pe — Salesforce certifies an address; another certificate on the domain names Yum Brands, Inc., which resolves to the GLEIF entity YUM! Brands, Inc., registered in US.
LEI-resolved: it counts toward Salesforce's customers in US.
gouv.qc.ca — Microsoft certifies an address here and another organization certifies the domain, but that name matched no single LEI.
Not resolved: no country and no securities status; counted in its own column.

How many of those customers issue securities

Among LEI-resolved customer domains, the table says how many belong to an entity with at least one ISIN recorded in GLEIF's ISIN-to-LEI mapping. This is a lower bound: the mapping records ISINs that have been tied to an LEI, and an entity absent from it may still have securities. The share is of LEI-resolved domains, whose count is repeated in the table, and it says nothing about the customers that could not be resolved.

VendorLEI-resolvedISIN-bearingShare of LEI-resolved
Microsoft1,52458338%
Salesforce3,0121,29143%
Adobe Systems1,35062346%
Criteo Technology38117245%
Thomson Reuters1281713%
Tessitura Network27622%
Powerschool Group400%
Cdnetworks19526%
Yahoo Holdings4125%
Electrolux00n/a

vendor_customers_profile.py · ISIN mapping 2026-09-06 · share = ISIN-bearing / LEI-resolved

Share of LEI-resolved customer domains whose owner has an ISIN recorded
42% of the LEI-resolved customer domains belong to an owner that has issued a share or a bond. That is over all 6,449 LEI-resolved vendor-and-domain pairs; for Adobe Systems, 46% of 1,350 resolved customer domains belong to an entity with an ISIN. The bar is only as wide as the resolved set: a vendor with few resolved customers has a share that a handful of domains can move.
vendor_customers_profile.py · 2026-09-06 18:07 UTC
pizzahut.com.pe — The certificate names Yum Brands, Inc.; that resolves to YUM! Brands, Inc. (US), which has 59 ISINs recorded against its LEI.
Counted as ISIN-bearing: the owner issues securities.
sony.ee — The certificate names Khoros, LLC; that resolves to KHOROS, LLC (US), which has no ISIN recorded against its LEI.
No securities on record: a private company, one whose securities are not in GLEIF's mapping, or, as the caveats warn, a second vendor standing where the owner should be.

Who uses several vendors at once

Co-use counts customer domains that carry certificates from two confirmed vendors and, for owners that could be identified, the legal entities that are customers of both vendors, on the same domain or on different ones. The domain count is a fact about the certificates; the entity count depends on identification and is usually smaller, though it can exceed the domain count when one owner uses the two vendors on different domains. 1,552 of 55,288 candidate domains carry two or more confirmed vendors; the pair table sums to 1,700 because 74 domains carry three or more vendors and appear in every pair they form.

Vendor pairShared customer domainsEntities using both (any domain)
Adobe Systems + Salesforce616217
Microsoft + Salesforce456222
Criteo Technology + Salesforce23165
Adobe Systems + Microsoft154106
Adobe Systems + Criteo Technology12029
Salesforce + Thomson Reuters3016
Criteo Technology + Microsoft2614
Microsoft + Thomson Reuters2014
Salesforce + Tessitura Network159
Cdnetworks + Salesforce92
Microsoft + Tessitura Network53
Cdnetworks + Criteo Technology51
Powerschool Group + Salesforce40
Adobe Systems + Cdnetworks36
Adobe Systems + Thomson Reuters33
Cdnetworks + Microsoft23
Microsoft + Powerschool Group10
Adobe Systems + Yahoo Holdings01
Criteo Technology + Thomson Reuters01
Salesforce + Yahoo Holdings01

vendor_customers_profile.py · each pair with any co-use listed once, by domains then entities; the matrix is checked symmetric at build time

Vendor pairs by shared customer domains (pairs with shared entities only sit at the bottom with a zero-length bar)
Companies that buy one marketing platform tend to buy another. Adobe Systems and Salesforce share 616 customer domains, and 217 resolved entities are customers of both. The pairs at the bottom are platforms that rarely meet on one domain: a school information system and a theatre ticketing system serve different buyers.
vendor_customers_profile.py · 2026-09-06 18:07 UTC
rossmann.hu — Carries certificates from Criteo Technology and Salesforce.
Counted once for that pair on domains; the owner did not resolve to an LEI, so it does not count on entities.
surdeutsch.com — Carries one confirmed vendor's certificate, Adobe Systems's.
Not co-use.

When the customers were first seen

The month a customer domain first appeared in the warehouse with the vendor's certificate, counted separately for candidates and for DNS-confirmed domains. The warehouse starts in 2026-02, so the first month collects everything that already existed; later months are new arrivals only. A large one-month count can be a certificate-issuance event rather than a sales event: note 2 documents a vendor issuing very short-lived certificates (valid a few days) on thousands of domains in one month. Those domains stay in the candidate count on this page; only the monthly chart should not read them as sales.

Candidate customer domains by month first seen, vendors with at least 100 LEI-resolved domains
The first month is the backlog, not a trend. Everything that existed before 2026-02 lands in the first bar. The largest single month, Microsoft in 2026-04 with 17,452 domains, is a certificate-issuance event of the kind note 2 sets aside from its customer series, not a sales month.
vendor_customers_profile.py · 2026-09-06 18:07 UTC · months in UTC
Month table for every vendor (candidates and DNS-confirmed)
VendorMonth first seenCandidatesDNS-confirmed
Microsoft2026-022,4712
Microsoft2026-032,7406
Microsoft2026-0417,45231
Microsoft2026-05100
Microsoft2026-061930
Microsoft2026-0720
Microsoft2026-0810
Salesforce2026-021,8978
Salesforce2026-035,3008
Salesforce2026-045,01311
Salesforce2026-051,9976
Salesforce2026-061,8863
Salesforce2026-071,9816
Salesforce2026-082,62010
Salesforce2026-092550
Adobe Systems2026-022542
Adobe Systems2026-0391513
Adobe Systems2026-049308
Adobe Systems2026-058678
Adobe Systems2026-066405
Adobe Systems2026-077018
Adobe Systems2026-088789
Adobe Systems2026-091491
Criteo Technology2026-024233
Criteo Technology2026-034,38354
Criteo Technology2026-041292
Criteo Technology2026-0520
Criteo Technology2026-0650
Thomson Reuters2026-0236812
Thomson Reuters2026-0356730
Thomson Reuters2026-04170
Thomson Reuters2026-05180
Thomson Reuters2026-06210
Thomson Reuters2026-07110
Thomson Reuters2026-08201
Thomson Reuters2026-0920
Tessitura Network2026-0210
Tessitura Network2026-0352647
Tessitura Network2026-0520
Tessitura Network2026-06644
Tessitura Network2026-0740
Tessitura Network2026-0820
Tessitura Network2026-0910
Powerschool Group2026-0220
Powerschool Group2026-0350
Powerschool Group2026-0437657
Powerschool Group2026-0850
Cdnetworks2026-0210
Cdnetworks2026-031333
Cdnetworks2026-04926
Cdnetworks2026-05282
Cdnetworks2026-0650
Cdnetworks2026-07371
Cdnetworks2026-0810
Cdnetworks2026-09200
Yahoo Holdings2026-02322
Yahoo Holdings2026-0321817
Yahoo Holdings2026-0441
Yahoo Holdings2026-0510
Yahoo Holdings2026-0671
Yahoo Holdings2026-0730
Yahoo Holdings2026-0810
Electrolux2026-02402
Electrolux2026-03309
Electrolux2026-04848
Electrolux2026-05130
Electrolux2026-06410
Electrolux2026-07140
Electrolux2026-0830

Domains that carry only a vendor's certificate

Note 1 asked how often the organization on a certificate is not the owner of the domain at all. With the confirmed vendors in hand, this can be counted across the whole collection: a domain is vendor-only when it is on note 2's list (a confirmed vendor certifies it and it does not carry that vendor's brand) and no other organization holds a certificate on it. Of 517,856 domains, 43,433 (8.4%) are vendor-only: anyone reading the certificate to learn who owns the domain gets the vendor. These are the 43,447 candidate domains that carry only vendors' certificates, less 14 whose name contains another confirmed vendor's brand. The second row restricts the count to the 8,121 domains whose owner is independently known from Wikidata, the public encyclopedia database, which lists an LEI and an official website for the organizations note 1 used as its check set: 451 of them (5.6%) are vendor-only.

DomainsTotalVendor-onlyShare
All domains in the warehouse517,85643,4338.4%
Domains whose owner is known from Wikidata (gold set)8,1214515.6%

vendor_customers_profile.py · denominators: every domain in the warehouse (note 1's total) and the Wikidata-listed domains present in it

surdeutsch.com — Every OV certificate on this domain names Adobe Systems.
Vendor-only: a reader of the certificate learns the vendor, not the owner.
pizzahut.com.pe — Salesforce's certificate sits beside one naming Yum Brands, Inc. (GLEIF: YUM! Brands, Inc.).
Not vendor-only: the owner is on a certificate too.

How it is measured

One page per vendor

Each confirmed vendor has a page with its counts, its country table and 10 DNS-confirmed customer domains, rebuilt with this note.

What this cannot tell you